Ast. Digital Marketing Manager

Business unit:  Marketing

Reports to:  Media & Digital Marketing Manager

Position Description: To deliver Blackmores business objectives and profit targets, effectively and constantly build up Blackmores as the leading Australian healthcare brand across all digital touch points

KEY RESPONSIBILITIES: 
    • Develop social annual strategy and content plan, daily manage social accounts with agency focusing on brand, core products and relevant trend topics
    • Develop SEM/SEO & CRM yearly plan, ROI target setting & monitoring and budget allocation
    • Assist Digital Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels; aligned with brand strategy and integrated in comprehensive 360 campaigns
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Collaborate with marketing team on design and production of digital marketing collaterals e.g. promotional image, website, campaign ads and landing page, etc.
    • Identify digital trends and emerging technologies to execute in digital marketing projects and keep brand in the forefront of digital marketing

KEY WORKING RELATIONSHIPS 
Internal:
    • Global & Regional marketing teams
    • Product & brand equity Team
    • PR Team
    • Training & Education team
    • Sales team
External:
    • Agencies incl. Digital, social, SEM etc.
    • Media partners 
    • EC platforms incl. Tmall, JD, Kaola, Redbook etc.

Requirement

    • 3+ years’ experience in digital marketing, minimum 2 years’ experience to manage Weibo & WeChat accounts. 
    • Familiar with web analytics tools (e.g. Google Analytics, Baidu Tongji) and experience in Search Engine Marketing (Baidu, 360, Google, Bing), best practices definitely a plus
    • Curiosity towards market landscape, emerging trends and industry prospects.
    • Advertising agency or lifestyle brand experience a plus. 
    • Fluent in mandarin Chinese and English
    • Excellent communication, interpersonal skills and self-motivated.
    • University degree or above.

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